Staff writer, Marketing Analytics
Soo-jin Baek
Soo-jin ran marketing analytics for a mid-market software company for five years, mostly refereeing arguments between sales and marketing about whose touch closed the deal. She writes the site's more argumentative pieces, the ones that pick a side in a debate most vendors would rather leave unresolved. She still has a dashboard bookmarked from her last job that she checks out of habit.
Latest from Soo-jin
Marketing automation for a 10-person team: the three tools that fitTrial lengths, real prices, and the three marketing automation tools built for a team this size, not a team you might be in three years.
Why attribution arguments never endThe attribution argument isn't really about first-touch versus multi-touch. It's about which team's budget gets protected.