Our writers

The people behind Pipeline Weekly

Dana OkaforFounding editor, Revenue OperationsDana built and ran a 40-person SDR org before moving into revenue operations leadership, and has negotiated agency retainers from both sides of the table. She started Pipeline Weekly after one too many budget meetings where nobody in the room could say what the sales stack actually cost. She still keeps a spreadsheet of every lead-scoring model she has ever tested, mostly to prove the bad ones wrong.Rafael GrangerStaff writer, Pricing & ProcurementRafael spent four years in procurement for a mid-size software company, reading the vendor contracts nobody else on the team wanted to open. He now spends most weeks on the phone with CRM and tooling sales reps, asking for the number that isn't on the pricing page. He keeps a running glossary file of every term a vendor has tried to redefine in their own favor.Soo-jin BaekStaff writer, Marketing AnalyticsSoo-jin ran marketing analytics for a mid-market software company for five years, mostly refereeing arguments between sales and marketing about whose touch closed the deal. She writes the site's more argumentative pieces, the ones that pick a side in a debate most vendors would rather leave unresolved. She still has a dashboard bookmarked from her last job that she checks out of habit.